Charlotte St. James, MA, CMC, an independent Brain Fitness Coach/Trainer, specializes in the care of older adults with cognitive impairment. In 2000, she and Sharon Gray co-founded Bay Area GCM, a private-pay Professional Geriatric Care Management Company based in San Carlos, California. Charlotte continues to collaborate with Sharon and Bay Area GCM.

Her approach combines traditional care management, activities that enhance brain function, and, most importantly, the time and attention needed to bond with her clients. This relationship of trust allows Charlotte to help her clients make the lifestyle changes that may slow the progression of cognitive impairment while improving quality of life.

Charlotte provides geriatric care-management services as they are needed. These services include:
  • Introducing Brain Fitness Activities
  • Assessing the strengths and unmet needs of older adults
  • Developing Care Plans based upon Assessment findings
  • Implementing Individualized Care Plans
  • Ongoing monitoring of changes in elders' needs
  • Advocating for older adults
  • Consultation & Education

“Charlotte provided our mother with warm companionship and contributed enormously to helping her maintain her relationship with the community and the world at large.”
Son, CA

Charlotte St James obtained her Master's in Counseling Psychology at the Institute of Transpersonal Psychology, which focuses upon six areas of human existence. Research suggests that activities performed in these areas (intellectual, emotional, physical, spiritual, creative, and relational) enhance brain health. This unique education guides Charlotte's response to her clients. She develops strong and lasting relationships and encourages Brain Fitness activities that maintain and strengthen brain health and emotional well-being.



“...I heard about Charlotte's expertise with older adults…she found a way.”
Son, CA

Professional Experience and Training
For over nine years, Charlotte has acquired extensive experience and advanced training with Mild Cognitive Impairment (MCI), Alzheimer's disease (AD), and other forms of dementia. With these qualifications, she develops Individualized Care Plans designed to meet each older adult at his/her intellectual, emotional, physical, spiritual, creative, and relational level.



Charlotte St James MA, CMC
MA Counseling, Institute of Transpersonal Psychology, Palo Alto, CA. Member of the National Association of Professional Geriatric Care Managers Care Manager Certified (CMC)
National Association of Certified Care Managers (NACCM)